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I help B2B SaaS and FinTech startups stop the finger-pointing 👉🏻 👈🏻
and unlock their product potential
Get a product-driven boost to your next peak
with help from a B2B lifer
No more head-scratching! 🤷🏻♂️ 🤷🏻♀️ 🤷🏽♀️ 🤷🏾♂️
Get crystal clear on the product strategy to drive wave after wave of growth.
If you are hearing momentum killers like “spec wasn’t clear” or “don’t understand the product vision”, then your team may not have the shared understanding of the user problem that allows them to quickly and confidently move in the right direction.
I help you take the best path forward by:
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Interviewing users, prospects, and internal stakeholders to gather data for defining product strategy options
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Combining interview data with past experience to paint a picture of how to best execute on each product strategy option
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Recommending a product strategy that plays to your company’s unique strengths
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Defining a rollout plan with metrics-based phasing to help you deploy resources at the right time
I can also help with Product Manager Upleveling or Continuously Improving Delivery so you execute on your new product strategy with momentum to reach that next peak.

Hello there! 👋🏻 I'm Lester
I'm a proud B2B lifer and get fired up when
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creating a second product line that grows to a $XXM new revenue stream
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enhancing products to increase addressable markets and add XX% to revenues and customer counts in a year
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reducing operational costs by lowering operational risk of manually handled use cases
Outside of work, I am the #1 fan of my wife's motto, "Everything will be all right if you ..."
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